DailyPay’s fragmented onboarding flow made it difficult for employees to reach their earned pay. I led the redesign from signup to first transfer, partnering with Product, Data, and Engineering to balance activation goals with identity verification requirements.

I organized the experience around four milestones: create an account, connect an employer, verify identity, and access pay. Employer-invited users could skip redundant matching steps, while independent users received guided setup. Both paths preserved verification requirements and gave users a way to recover from errors without starting over.

The original redesign delivered a 12% increase in signups, an 18% increase in matched users, and a 15% increase in overall activation.