Growing DailyPay app adoption from mobile web.

DailyPay’s native app showed stronger engagement and retention than mobile web. I led a growth experiment to encourage app adoption while keeping access to pay the primary task.

I designed three promotional approaches and tested them against a control, exploring the tradeoffs between visibility, persistence, and distraction. Each offered a different path from web to app: a compact top banner, a homepage promo card, and a persistent bottom banner. I measured progression from exposure to click to native app use in Amplitude.

The bottom banner led the tested variants, with a 9.95% click-through rate and 4.57% conversion to native app use. The findings favored a compact, persistent invitation over a larger promotional card, informing the direction for app adoption.